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The Colorado Beef Council is Proud to Have Teamed Up with DRC Motorsports and Dustin Courter!
“Beef. It’s What’s on the Race Track”
The Colorado Beef Council has teamed with DRC Motorsports and 2007 ProTruck Rookie of the Year driver Dustin Courter to promote beef at the Colorado National Speedway (CNS) and other Front Range events.
Courter is starting his second year in the NASCAR-sanctioned Whelen All-American ProTruck series, which races at the CNS track in Erie, Colo. He finished fourth in overall division points last year and is favored by many to win the ProTruck Division Championship in 2008. He’s a rising star in one of the fastest growing sports in the country. The Erie track, for example, draws more than 250,000 spectators annually.
“The partnership with DRC Motorsports gives the Colorado Beef Council a unique opportunity to promote beef, while driving to increase the beef demand,” said Kent Bamford, a Haxton, Colo. cattle feeder and board member for the Colorado Beef Council.
Racing fans will easily be able to spot Courter’s black and yellow #20 truck, which now carries the familiar Beef. It’s what’s for Dinner logo on the truck bed cover. DRC Motorsports will also hand out beef recipes and educational materials at “off track” events along the Front Range, Bamford added.
The Colorado Beef Council and logo will appear on Courter’s race trailer, on his Web site (www.dustincourter.com) and on his autograph cards. The beef council will also be recognized by the track announcer when Courter races.
Courter is a Parker native and while not directly involved in the beef industry, he is the grandson of a former Delta County ranching family.
For more information contact the Colorado Beef Council. To plan a trip to Colorado National Speedway and watch Dustin Courter race, please visit www.dustincourter.com for the 2008 schedule.
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