Checkoff Dollar Flow Chart
Where do the checkoff dollars go once you pay $1/head and where does it get used?
Beef. It's What's for Dinner through the Years
The Beef. It's What's for Dinner. campaign is one of the most recognized in history. Watch the history unfold!
beef exports
What happens to the beef cuts that don't fit into the typical US consumers taste preferences? How does that increase the value to the US cattle producer?