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Checkoff Dollar Flow Chart


Where do the checkoff dollars go once you pay $1/head and where does it get used?

see the chart >

see the programs >

Beef. It's What's for Dinner  through the Years

The Beef. It's What's for Dinner. campaign is one of the most recognized in history. Watch the history unfold!

watch the video >

beef exports


What happens to the beef cuts that don't fit into the typical US consumers taste preferences? How does that increase the value to the US cattle producer?

take a look >

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