Meet the Hergenreders

Meet Your Rancher:

Hergenreder Farm 

Longmont, Colorado 

"Call me tomorrow. I'd love for you to come out and tour our place." 

That's not something you hear every day. 

But for Justin Hergenreder, inviting people onto the ranch is one of the most important parts of raising cattle. 

Located near Longmont, Hergenreder Farm has been in the family since the early 1900s. Today, Justin and his brother proudly carry on the legacy started by their great-great-grandfather, raising cattle and growing crops while continuing a tradition that spans four generations.  

Farming along Colorado's Front Range comes with unique challenges. As nearby communities continue to grow, Justin has watched neighboring farms become housing developments. But instead of seeing new neighbors as a challenge, his family has embraced the opportunity to connect. 

Through agritourism, farm tours, a seasonal pumpkin patch, and conversations with visitors, the Hergenreders have found that the best way to build trust is simply to open the gate and tell their story.  

On the ranch, every resource matters. Water is carefully managed, crops are grown to feed their own cattle, and every decision is made with quality in mind. Justin believes consumers deserve to know exactly where their food comes from—and he's proud to say the beef his family raises is Colorado born, Colorado raised, and produced with care from start to finish.  

Technology also plays an important role. By combining generations of ranching experience with proven genetics and modern breeding practices, the Hergenreder family continually works to improve cattle health, efficiency, and the eating experience for the families who enjoy their beef. Their philosophy is simple: never cut corners and always strive to produce the best product possible.  

But ask Justin what he loves most about ranching, and it isn't the cattle. 

It's the family. 

Whether it's working alongside his brother or watching his young children learn to quietly move cattle through the pens, he knows the future of agriculture depends on passing those lessons to the next generation.  

For Justin, ranching has always been about more than producing beef. 

It's about earning the trust of consumers, caring for the land and livestock, and making sure every family who serves Colorado beef at their dinner table can do so with confidence.