Raising Beef
Raising beef is a complex process, but throughout the entire journey, one thing remains constant – the shared commitment to raising cattle in a safe, humane and environmentally sustainable way. Currently, more than 90% of U.S. farms and ranches are family-owned and operated. Learn more about the people who are invested in raising high-quality, sustainable beef for generations to come.
Stronger Communities
Meet the Grissoms
Fowler, CO
To this day, Grady Grissom stands by his mantra: We can’t tell our land what to do. Instead, the land tells us when, where, why and how we will graze in a given place and time..
Meet the LeValleys
Hotchkiss, CO
What started as a family cattle operation has evolved into a model of conservation-minded ranching. Through careful management, the LeValleys have demonstrated that productive agriculture and healthy ecosystems can thrive together.
Meet the Gosses
Merino, CO
Over the past decade, what began as a passion for agriculture has grown into lasting relationships with customers who want to know more about where their food comes from and the people who raise it.
Meet the Krafts
Fort Collins, CO
For them, ranching is not just a business—it is a way of life that shapes their daily routines, family time, and connection to their community.