Open Meat Case

colorado beef Council

The colorado beef council works for our industry to increase beef demand and consumer confidence while keeping our stakeholders engaged and informed.

                                                  

The Colorado Beef Council (CBC) manages demand building programs for Colorado’s $3.4 Billion beef industry.    

The Colorado Beef Board was formed by state law in 1965. A name change to the Colorado Beef Council (CBC) came in July of 1985 with the passing of the federal Farm Bill, which established the Beef Promotion and Research Act and Order (BPRA & BPRO).  The BPRO subsequently authorized CBC to become a qualified state beef council and begin collecting checkoff assessments for the Cattlemen’s Beef Board (CBB).     

QSBCs must have written policies and procedures that ensure the proper collection of and compliance with the checkoff as prescribed by the BPRA, the BPRO, and the CBB.  

CBC operates under the guidance of its Board of Directors who are appointed by the Governor of the state of Colorado and represent the cow/calf, feeder, dairy, marketer, distributor, and processor segments of the industry. 

 Funded by the $1 per head beef checkoff assessment on all cattle sold in the state, CBC retains half of each dollar collected for state level programs and forwards the other half to the CBB for national level programs.  USDA-Ag Marketing Service provides oversight for all CBB and CBC programs, services, and business activities.

Board of directors

JOHN SCANGA, PhD
CHAIRMAN
Ault, CO

Processor/Distributor

SUE LINK
VICE-CHAIR
Elbert, CO

Cow/Calf

JOANIE SHOEMAKER
SECRETARY/TREASURER
Parker, CO

Processor/Marketer

ROBBIE LEVALLEY
DIRECTOR
Hotchkiss, CO

Cow/Calf

KRIS MUSGRAVE
DIRECTOR
Wiggins, CO

Processor/Marketer

JUAN COCOBA
DIRECTOR
Lamar, CO

Feeder

MEGHANN BLACH
DIRECTOR
Yuma, CO 

Dairy

LUKE LARSON
DIRECTOR
Fowler, CO 

Feeder

staff

TODD INGLEE
Executive Director

Responsible for administration, budget planning, international marketing programs, producer communications and industry relations.

JULIE MOORE, MS
Director of Nutrition & Education

 Responsible for consumer information, education, health professionals, retail and producer communications.

KATE SCHULZ, RDN, LD, LMNT
Nutrition and Health Promotion Consultant

Responsible for nutrition outreach to health professionals and nutrition influencers.