The Colorado Beef Council (CBC) manages demand building programs for Colorado’s $3.4 Billion beef industry.
The Colorado Beef Board was formed by state law in 1965. A name
change to the Colorado Beef Council (CBC) came in July of 1985 with the passing
of the federal Farm Bill, which established the Beef Promotion and Research Act
and Order (BPRA & BPRO). The BPRO subsequently
authorized CBC to become a qualified state beef council and begin collecting checkoff
assessments for the Cattlemen’s Beef Board (CBB).
QSBCs must have written policies and procedures that ensure the proper collection of and compliance with the checkoff as prescribed by the BPRA, the BPRO, and the CBB.
CBC operates under the guidance of its Board of Directors who are appointed by the Governor of the state of Colorado and represent the cow/calf, feeder, dairy, marketer, distributor, and processor segments of the industry.
Funded by the $1 per head beef checkoff assessment on all cattle sold in the state, CBC retains half of each dollar collected for state level programs and forwards the other half to the CBB for national level programs. USDA-Ag Marketing Service provides oversight for all CBB and CBC programs, services, and business activities.
JOHN SCANGA, PhD
Responsible for administration, budget planning, international marketing programs, producer communications and industry relations.
Director of Marketing
Responsible for foodservice, advertising, sports marketing, social media and producer communications media.
Responsible for checkoff compliance, Colorado Brand Board partnership and general accounting.
JULIE MOORE, MS
Director of Nutrition & Education
Responsible for consumer information, education, health professionals, retail and producer communications.
KATE SCHULZ, RDN, LD, LMNT
Nutrition and Health Promotion Consultant
Responsible for nutrition outreach to health professionals and nutrition influencers.