The Colorado Beef Board was formed in 1965 in accordance to the Promotion and Marketing Beef Act which was approved April 23, 1965 and put into effect July 1, 1965. A name change to the Colorado Beef Council (CBC) came in July of 1985 with the passing of the Beef Board Bill.
The Council is controlled by a Board of Directors appointed by the Governor of Colorado, consisting of eight industry representatives from the cattle producer, cattle feeder, dairy, livestock operators and processing industries of Colorado.
In 1985, with the passage of the Beef Promotion and Research Act (BPRA) and the Beef Promotion and Research Order (BPRO), Colorado Beef Council was authorized to become a qualified state council (QSBC) to collect the checkoff for the Cattlemens' Beef Promotion and Research Board (CBB). QSBCs must have written procedures that ensure the proper collection of and compliance with the checkoff as prescribed by the BPRA, the BPRO, and the CBB.
The CBC programs are financed by the $1 per head assessment on sales of Colorado domestic cattle. Revenue is collected as sales of cattle are brand inspected or remitted to the CBC by other states. The CBC is required to contribute to the CBB fifty percent of gross fees resulting of sales of cattle.
Responsible for administration, budget planning, export programs, producer communications and industry relations.
Director of Marketing
Responsible for foodservice, advertising, sports marketing, social media and producer communications media.
Responsible for checkoff compliance, Colorado Brand Board partnership and general accounting.
Director of Nutrition & Education
Responsible for consumer information, education, health professionals, retail and producer communications.
Nutrition and Health Promotion Consultant
Responsible for nutrition outreach to health professionals and nutrition influencers.
Ft. Collins, CO