Colorado Cattlemen's Corner
Beef Checkoff dollars are being invested in programs within promotion, consumer education, and research that keeps beef top of mind for consumers in Colorado, across the U.S. and the world.
What is the Beef Checkoff?
The Beef Checkoff is a producer-funded marketing and research program designed to increase demand for beef. The Checkoff acts as a catalyst for change and is designed to stimulate beef sales and consumption through a combination of initiatives including consumer advertising, research, public relations and new-product development.
Cattlemen's Resources
Checkoff-Funded Research
Keep up to date on the latest beef research: product quality, beef safety, nutrition, sustainability, and market research.
Beef and the Environment
Sustainability involves more than environmental considerations. A sustainable food supply balances efficient production with environmental, social and economic impacts.
Beef Exports
What happens to the beef cuts that don't fit into the typical US consumers taste preferences? How does that increase the value to the US cattle producer?
Flow of the Dollar
Where do the checkoff dollars go once you pay $1/head and where does it get used?
Join the Local Beef Directory!
If you are currently selling beef to the public, add your business to our directory to assist prospective customers in finding you.
Beef Quality Assurance
Become BQA certified! Participation in the program is voluntary. Anyone who works with beef and/or dairy cattle in a cow/calf, stocker, backgrounder, or feedlot business is encouraged to be BQA certified.
Masters of Beef Advocacy
Earn your MBA! The MBA program is a self-directed online training program designed to equip ranchers and industry allies with the information they need to be everyday advocates for the beef industry.
Beef. It's What's For Dinner. Swag
Shirts and sweatshirts to support BEEF! Proceeds will be donated to the Beef Sticks for Backpacks program! This program helps provide food insecure children with a high quality, high protein beef stick via the backpack programs throughout the state of Colorado!
Producer Stories
We've highlighted just a handful of the beef farmers and ranchers in Colorado. Click below to see who we've visited.
2025 Annual Report
The annual report is a summary of how Checkoff dollars were used. View our most recent report online along with previous years' reports.
Subscribe to "The Drive"
Are you interested in learning more about where Colorado' Beef Checkoff funds are being used or maybe just interested in seeing where your next opportunity is to visit with us in person? Sign up for our e-mailing list to stay up to date on projects, events, and all things BEEF! By providing your mailing address, we can also add you to the quarterly national publication "The Drive" which includes up-to-date information on national programs and research.