Meet the Krafts
Meet the Krafts
Five generations of Colorado ranching, one place to call home.
Meet Your Rancher:
Hilltop Hay & Livestock
Fort Collins, CO
The Krafts’ story stretches back to the 1800s, when earlier generations began working the land and building a ranching legacy that continues today. Today, Jason and his family are part of the fifth generation connected to cattle and crop production, blending time‑honored traditions with modern practices. For them, ranching is not just a business—it is a way of life that shapes their daily routines, family time, and connection to their community.Care for Cattle and the Land
The Kraft family sees caring for their cattle and caring for their pastures as responsibilities that go hand‑in‑hand. They pay close attention to how many animals graze on each pasture, working to avoid overgrazing and to protect the grasses and soil that support their herd. By rotating cattle and planting specific grasses that suit their environment, they help support healthy rangeland and long‑term productivity.
Focused on Quality and Detail
Quality is a central part of the Krafts’ approach to raising beef cattle. They use tools like DNA testing and carefully selected genetics to build consistency in their herd so customers can expect a reliable eating experience from the beef they purchase. That attention to detail, from animal selection to everyday care, reflects their belief that doing things the right way matters at every step.
Connecting Colorado Families to Their
Food for the Kraft family, food is about more than what is on the plate—it is about the people gathered around it. They believe it is important for consumers to know that families like theirs are behind the beef in Colorado grocery stores, restaurants, and home kitchens. By sharing their story, they hope to help Coloradans feel more connected to where their beef comes from and to the families who raise it.
One Family Among Many Colorado Ranchers
The Krafts represent just one of many Colorado ranch families who work every day to care for their cattle, steward natural resources, and provide a wholesome beef supply. Across the state, these families contribute to local communities and to a strong food system that supports urban and rural Colorado alike.
Learn More
The Colorado Beef Council is committed to helping consumers learn more about how beef is raised and how it can be part of a healthy, enjoyable eating pattern. To explore recipes, nutrition information, and more rancher stories, visit the rest of this website. To learn more about the CSU College of Agricultural Sciences, visit agsci.colostate.edu
Hilltop Hay & Livestock
Fort Collins, CO
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