beatty canyon

beef industry infographics & videos

Are you looking for some quick information about the beef industry or a video? These popular checkoff-funded infographics help tell beef's story from pasture to plate. They include the nutritional profile of beef, choices at the meat case, the beef lifecycle and many more.

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colorado beef directory - submission form

The Colorado Beef Council (CBC) has created an online directory to help connect Colorado farms and ranches that sell beef with consumers who want to buy it. The Colorado Beef Directory will help educate consumers about beef sourcing and allow them to purchase directly from Colorado producers. The directory will be online only.

List your farm/ranch >

Colorado Beef & cattle statistics

Wonder how many cattle are in Colorado or what countries Colorado export to?

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the drive

The Beef Checkoff is dedicated to increasing consumer demand for beef and strengthening beef's position in the marketplace. The Drive shares Beef Checkoff stories and genuine insights with beef families, farmers and ranchers, industry leaders, and agribusiness. Utilizing two different formats, a quarterly newsletter and The Drive in Five video episodes, these are fantastic to stay up to date about what the Beef Checkoff is up to. 

Watch the videos to learn more or sign up today to receive the latest information, insights and results on how your checkoff is accomplishing these things... delivered to your inbox OR mailbox!

Watch The Drive in Five 

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environment • climate • sustainability

beef sustainability: fact vs myth

Six facts vs myths concerning sustainability of farming and ranching.

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beef sustainability facts 2021

Water, open space, wildfire prevention, emissions and carbon are highlighted in this fact sheet.

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animated sustainability infographics

Series of animated infographics concerning different environmental impacts.

go to the animated infographics

beef lifecycle

Two-page document showing the beef lifecycle from pasture to plate.

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choices of beef

Document that explains the differences between grain-finished, grass-fed, organic and natural.

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beef videos

Videos about the beef industry.


VIDEO: beef lifecycle

U.S. sustainability overview

This two-page executive summary puts into context the science supporting U.S. beef cattle sustainability, including greenhouse gas emissions, upcycling, and the ecosystem services to the country uniquely contributed by U.S. cattle.


sustainably raised

From Pasture to Plate, the beef community is committed to raising the beef consumers crave in a safe, human and sustainable way. 

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Beef sustainability facts 2022

Converting plants to protein, wildlife habitat and carbon in the atmosphere are addressed on this fact sheet.

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cattle's role in managing wildfire 2022

Learn the many ways cattle help manage wildfires.

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